False Parameters was born as a result of a “decade plus” of research and practice before becoming its current (errant) format. We are focused on exploring and deconstructing concepts and models that underpin our thinking about how change happens.
We uncover and work with non-obvious forms of innovation - essentially the strange and unusual - to stir the imagination and to think afresh. And we apply these new perspectives to complex and entangled challenges.
Actively seeking out the unknown can be a (partial) antidote to our contemporary patterns of collective problem solving. Injecting the bizarre and unusual into the discourse of global challenges can help us move beyond established narratives and problem solving cliches.
The approach was developed from research and practice. It’s been tested over the past five years (and developed over 10+) in large EU collaborations, small collectives as well as in an alliance of small nations. We work with organisations or groups of organisations, dealing with social impact or large-scale challenges, who want to bring new perspectives and genuinely different thinking, being and engaging into their current problem solving.
The idea of working with the strange or unknown, may appear at first glance to be frivolous. But with sensitivity and care, the unusual can be infused into environments with deep complexity, delicate or unstable politics, differing perspectives, different backgrounds or languages and even into domains with substantial regulation.
We work with a variety of methods and approaches including:
Provocations, interviews, op-eds and publications (books, zines, articles, published academic papers, speaking events).
Conversations and meandering discourses.
Research into non-traditional scholarship and practices.
Integrating all of the above into established, large-scale organisations and change-making agencies.
Joanna PetkiewiczMA Cultural Studies (Audio-Visual Culture)
Has been conceptualising, developing, executing and commissioning art projects in various disciplines for 18 years. Since 2018 her practice has bridged into innovation and social change initiatives such as EIT Climate-KIC (Social Innovation & Experimentation).
Former curator & dramaturg at Berliner Festspiele / Gropius Bau (Berlin), producer at Artichoke (London), programme manager at Spitalfields Music (London), creative producer at Arts Territory (London).
Presently: Vice-president of Ditto Foundation (PL) and Member of Berlin Institute for Sound and Music (ISM).Michelle ZuckerPhD Biochemistry, Hons (Neurobiology), BSc
Michelle has worked extensively in complex change initiatives, acting as a bridge between people, communities, businesses and governments, helping each explore the problems, complexities, priorities and ways forward. Over the last 15 years she has worked in innovation and social change across the entire spectrum – from grass roots through to whole of systems.
She started her career as a pure researcher, with a PhD in Biochemistry (using food to prevent cancer) and an Honours degree in Neuroplasticity (how the brain can change), before becoming passionate about human-centred design, ethnographic research and the intersection of people, society, technology and innovation.